“Pinoy Flavours, Worldwide“
The Philippines’ NutriAsia Inc. ensures life is good and sweet by balancing purpose and profitability.
Established in 1991, NutriAsia is a Philippine food company and the leading producer of condiment products in the country, with beloved brands such as Datu Puti, UFC, Silver Swan, and Mang Tomas, amongst others. Its products have now become pantry and dining staples for all Filipinos, bringing the joy and deliciousness of life to its consumer base of 112 million Filipinos worldwide, providing them access to a taste of home no matter their location.
Rooted in its Masarap, Masaya values, which signifies life is good; life is sweet, NutriAsia is guided by its vision to make every meal occasion in every Filipino household full of joyful and delicious moments. The FMCG corporation has also steadily refined and expanded its portfolio with new product innovations over the years to continuously cater to the tastes, needs, and preferences of its fellow countrymen.
Citing people, culture, and its iconic brands as the key ingredients to its dynamic, sustainable business, NutriAsia ultimately puts its consumers at the core of all of its endeavours, and has earned a solid track record of consistent growth year on year. In fact, the corporation is well on its way to leading the ranks as one of the top 5 most valuable Filipino consumer goods companies in the region.
Sustaining its unprecedented growth, NutriAsia leverages on world-class manufacturing facilities in many of the country’s thriving key areas and business markets, cutting-edge technologies and innovations with food safety and manufacturing compliances certified by global accreditation bodies such as the FSSC 22000 and ISO 22000, and its best-in-class distribution network to solidify its presence in 90% of countries worldwide.
NutriAsia also holistically develops the core competencies of its employees by taking into account their minds, bodies, and hearts, fusing its Masarap, Masaya values with solicitude, excellence, respect and ingenuity as its collective compass that shapes and guides its business decisions. Additionally, the corporation launched iLEAD, a competency framework, as well as master courses, programs, and platforms optimised for its employees’ development.
Despite its global success, NutriAsia has never wavered in its commitment to community- and nation-building initiatives. Besides obtaining raw materials only from local sources, the corporation also keeps its products affordable and accessible to all, and spearheads various programs and actions that contribute to environmental sustainability. More importantly, NutriAsia also upholds Filipino heritage through its products, and drives partnerships to give aid to the communities.
Conscious of the challenging times and the evolution the world faces each and every day, NutriAsia remains laser focused on sustainability and the continuity of our way of life. To that end, the corporation makes transformative change in the society and ceaselessly balances purpose and profitability, laying the foundation and setting an example for other businesses to follow suit.
At NutriAsia, its purpose steers its profitability and it aims to stay true to its mission and values of ensuring a Masarap, Masaya way of life across its business, which has been the fuel of its growth and success over 3 decades. These values will also be its way forward to safeguard the continuity of the common good.
NutriAsia has remained cognizant of its impact on the society as a whole throughout its growth, and as a market leader, is worthy of being named amongst Asia’s Most Influential Companies by ACES. The award not only helps to inspire other companies to spark systematic transformations that will help improve lives, but also solidifies its position as a catalyst of change to ensure long-term viability as a nation for the future generations.
“Avin Ong’s meteoric rise in restauranteurship is a story of success and an inspiration to those thinking of embarking in business. Building upon a childhood idea and armed with the knowhow of early experiences, this is also a story of marketing acumen, creative strategizing and boldness. Today, Avin is Chairman, Founder and CEO of one of the fastest growing empires in the Philippines. Yet he doesn’t forget his roots and remains true to himself and to the society he has been giving back to.”
Shanggari Balakrishnan, Chief Executive Officer, MORS Group