Good leaders are informed risk takers. The young founders of N’osairis have shown gumption and perseverance, and have been quick-thinking and dynamic in the way their services are marketed, making them shoo-ins for this category.
Words from the winner
N’osairis Technology Solutions
Powering the Internet of Things
Malaysian company is a game changer in hiring policy and service provision.
N’osairis is a sustainable multi-national business entity which offers alternative technologies to achieve business optimization in a managed services fashion. Registered in 2008, the Internet of Things (IoT) service provider started off by providing enterprises with managed connectivity services using secure wireless technologies, as an alternative to then-conventional wired-leased line connectivity.
Today the company offers value-driven digital transformation services using IoT principles, partnering with renowned technology principals to offer their technology to the wider market as a managed service. The company’s customer base ranges from SMEs to blue chip clients across Southeast Asia, including Malaysia’s electricity board, TNB; and the Philippines’ much loved Jollibee chain.
The company prides itself for not being product pushers, but rather drivers for value. N’osairis’ objective is to do the hard work for its clients by implementing and supplying required solutions on an OPEX/subscription model, which also encompasses product and system tweaks. This customer-centric way of doing business necessitates human capital of a specific sort, which is why the company hires all candidates in a contractual position convertible to permanent only upon the first year of performance review. Far from being callous, the policy provides a quick out for less-than-optimum hires, thus ensuring the organization is not saddled with deadwood. For teamsters who make the cut, however, N’osairis is full bent on cultivating a healthy, sustainable and fun environment at its work place, with compassionate labor practices, disbursements in the event of a tragedy of a loved one, meal and transport allowances, and a Monday fruit supply.
The company has recently begun a new initiative to develop a more “outside-in” approach to the utilization of IoT. A dedicated team runs market analysis of the company’s verticals to deep dive into real-life challenges and problems so that N’osairis can have an even stronger customer centrism to its approaches. Once actionable issues for a given vertical are identified, the company embarks on developing a range of solutions that can be packaged for clients in that vertical.
While there is no fail proof strategy against the storms of change and future economic downturns, N’osairis’ non-dependency on propriety hardware or software means it has the liberty to use any underlying technology to achieve desired end-results. Handholding clients through initial digitalization services also helps develop a business relationship that in all likelihood will be called upon again when further services are needed by a client.
N’osairis firmly believes that SMEs can succeed beyond the markets they usually operate in. While it may not come easy, the leadership team agree that with the right mix of strategies, operational excellence, strong support of competent teams and tenacity to achieve, SMEs can succeed in any market. As the founders put it, “A decade ago, wireless connectivity for ATMs was not yet a thing in Asia. We scoured through research upon research to ensure the viability of that proposition, pitching ideas to investors and several banks until piquing the interest of Bank Simpanan Nasional (BSN) in Malaysia for a pilot project which proved the viability of the proposition.” It took N’osairis three years to break even, hitting RM209,000 in profits in 2013, and soaring to RM6.5million in profit after tax in 2018.
Corporate social responsibility (CSR) is a Brigada priority, and enshrined in its corporate core values as “we express gratitude and reach out to others.” Its radio stations periodically initiate community outreach programs in their locality, embarking on activities that fall on what the company calls Four Hearts of Service. The company does this not just because of the religiosity of its founder, but on the conviction that the company exists because it is of service to people. Aside from regular company outreach programs, the Group also extends goodwill and care for the markets it operates in by running feeding programs, construct restrooms in public schools, and supplying school supplies for needy students. It also donates furniture to public schools in need, and run medical and dental outreach programs with free medicines. It is also possibly the only commercial entity to place bloodletting programs, swine dispersal programs and mortuary assistance in its list of CSR initiative.