Learning continuously from customer feedback, as well as from suppliers and employees has helped Nazeer shape his body of knowledge and insight into the often-fickle and competitive world of entrepreneurship. This on-the-job research helped to bolster his confidence and guided him when he was expanding his business. He believes that “many things in life grow out of needs, and to meet these needs, you develop determination.” This determination, he believes, helps an entrepreneur to take on challenges and to also find different ways of tackling situations.

This determination helped Nazeer to open the Nazeemah Department Store at Medan Tanjong Bunut in 2011. This achievement was the culmination of a journey of almost two decades from his first outlet in 1992. This perseverance in running a business empire that encompasses ten outlets – nine in Brunei and one in Dubai – is supported by Nazeer having a solid team of employees which he still captains. The textile empire employs close to 100 staff and generates revenue to the tune of 15 million Brunei dollars. Each outlet is managed according to principles that Nazeer has steadfastly held on to, such as placing customer satisfaction as the utmost priority. His marketing strategies evolve according to the changing nature of consumers’ buying behaviour and habits. And as it is with evolution, Nazeer keeps his retail empire thrumming with innovation as he ensures new products are constantly introduced to keep the retail experience fresh for his customers.