MMW hopes to embark on a regional expansion plan to nearby Borneo, beginning with Sabah and Sarawak, and then foraying into Malaysia, Indonesia and the Philippines in the next 5 years. “To help our clients improve their business through the most talked about creative solutions, and to be a fully homegrown agency with international levels of achievements and creative standards is what MMW aspires to,” says the Founder and Executive Creative Director Azlan Ahmad. As to whether SMEs can succeed beyond the markets they usually operate in, Azlan says, “Absolutely, as long as our agency’s inherent culture and values are seamlessly integrated as the business expands beyond our borders.”
Apart from competitive pricing, MMW’s management team believes in underlining the importance of growing relations with its clients, as well as rewarding its most dedicated staff. It also sees expanding its business through the introduction/evolution of divisions such as audiovisual, social, digital and online, to be most crucial in keeping an even course through the next 5 years. This will need to be done in tandem with learning and development programmes for its employees, particularly in the creative areas such as copywriting, social media marketing, motion graphics and 3D animation.