To keep their finger on the pulse of what’s happening in society, and to better understand market demands, they are actively involved and hold positions in local advertising organisations so they are constantly in the loop regarding the evolving needs of clients and their brands. Confident of their processes and longevity in the market, Keyframe sees itself having increased presence in other markets in the region within the next ten years and replicating its business model into other Asean countries.

The vision at Keyframe is to be known as a highly specialised and grounded, story-based, one-stop creative shop, whilst their mission is to develop communication solutions that would help brands connect with their consumers through human stories. As testament to their success, they have accomplished notable milestones such as expanding and moving to a new office within the third year of operations, and strengthening their leadership team by adding experienced partners who are experts in their respective fields. They have also doubled their manpower from 18 to 37 full-time employees and have been the only independent local agency to be invited to a global pitch against several multinational network-affiliated agencies. In a mere two years, they have been awarded international and local awards for their work with their portfolio of brands.