KDN places strong emphasis on keeping up with fast-moving digital advancements, while upholding their core values. Hence, they place strong emphasis on training and development programmes where employees are sent abroad to international trainings and seminars on product innovation, research and development, digital marketing and Internet Technology.
“I have developed ‘Value People’ as a strong character trait that leads to success in business,” states Ausanee. This value is translated into the company’s people development programme, and has contributed directly to their success in retaining staff despite the high turnover ratio of manpower faced by the F&B sector. This is despite Thailand having the lowest unemployment rates globally. The company’s development and training has made positive headway in overcoming this challenge, and has confirmed that by increasing their people’s knowledge and skill, staff become more pro-active and stay with the company longer.
On being resilient to economic downturns and storms, Ausanee believes that the key lies in the company’s financially stability. This can only be achieved through careful selection of locations, feasibility studies and being in control of the profit and loss of all locations.
KDN’s vision for the future is firmly set on being a public listed company in Thailand, and to carry on the mission to bring joy and magical moments to the people of Thailand.
KDN gives back to the community through its monthly CSR initiatives that encourages employees to participate and share the joy that is Krispy Kreme. The company has been well recognised and has received various International Awards for its CSR activities, namely, Community Sharing of the year 2012 – Krispy Kreme Global Partners Submit 2012, Community Sharing of the year 2013 – Krispy Kreme Global Partners Submit 2013, The Joy That is Krispy Kreme Award 2016 at the Krispy Kreme Global Conference 2016, The Joy That is Krispy Kreme Award 2017– Krispy Kreme Global Conference 2017 and QSR Asia Media Award 2017 – Detpac QSR Asia, Singapore.