To succeed beyond the markets in which they operate, SMEs need to leverage their people effectively. Small companies need to think beyond their four walls, Kadence advises, and ensure “they have a voice in the market.”

This is sound insight from a company that has set its sights on raising the impact of research in the region. In the next ten years, they aim to work with brands – even some that may not have been formed yet – that are looking to grow their regional presence in multiple markets in Asia.

To do this, it is important, among other things, to continue the development of their teams and people. Kadence is constantly engaged in keeping an eye out for opportunities in which to empower their team members and to push them to develop deeper relationships with Kadence’s clients.

The diverse landscape of Asia is changing and being able to respond to that is crucial in keeping an even course over the next five years. Part of this is diversified thinking in keeping with the intricate complexity of Asian markets, but ultimately Kadence is always focused on delivering actionable insights to its clients.