Hotmob was the first mobile advertising network in Hong Kong and was launched in 2007, several months after the first iPhone was launched, Hotmob is moving regional and set up branch office in Japan last year, successfully make a name in the local market.

“Hotmob is the pioneer in mobile advertising in HK. There are now a few direct local competitors and several international indirect competitors, but besides monetising our partners’ traffic, we provide professional advice to our partners to enhance their apps for a mobile-friendly user experience. We have thorough testing for each campaign on various devices to make sure it runs smoothly on different platforms. Our clients and partners appreciate our attention to detail and our professional know-how,” Wong elaborated when asked about their competitive strengths. Indeed, this value-added service has led to Hotmob clinching some top tier advertisers, including Samsung, HSBC, American Express and McDonalds, to name a few.

What of the man leading this company? CEO Wong studied Information Systems at university, a subject that “enables me to make use of technology to enhance business objectives,” said the man whose role model is Bruce Lee. Why Bruce Lee? “He’s a local Hong Kong guy who became recognised worldwide through hard work. Nothing is impossible, but hard work is a must.”