TWPC’s main threat to its success lies in the sustainability of cassava supply. The company met this challenge head-on, by converting large civil state land for large scale modern cassava root farming. Through the economies of scale, farmers enjoy cost savings farming methods to increase productivity and crop yield. This programme enabled the company better purchasing and production planning, which translated to higher sales and profits.

The ‘Guarantee pricing project’ was implemented in June 2017 to incentivise cassava farmers who register their commitment to supply to the company. In return, TWPC offers farmers a purchase commitment at a guaranteed price. In addition, registered farmers will enjoy benefits such as training and seminars on prototypes plantation techniques and the use of harvesting machines to enhance their skill and productivity.

Ho defines success as the ability to live with not only a sense of purpose and compassion, but serving, contributing and making an impact.

In 2016, as a caring and responsible member of the community the company launched a Corporate Social Responsibility programme to ease the effects of the long drought on the community by dredging a weed reservoir pond and pumping water back to the communities.

Ho largely attributes his leadership style to the positive influence of his parents. Watching them treat their colleagues with kindness, compassion and care has largely influenced his decisions and has shaped the values by which he lives, i.e. with authenticity, vision and passion. “They always cared for who they worked with. My grandfather, our founder, believed in supporting and engaging the frontline,” says Ho. It is fitting then that Ho’s philosophy is that Leadership, Culture and People development are integral to a company’s long term performance.