Farm Fresh Sdn. Bhd., established in 2010, delivers fresh milk-based products that are processed without preservatives and artificial coloring. The Malaysian company specializes in the rearing of dairy cows and the production, marketing and sale of cows’ milk.

Farm Fresh, one of the fastest growing companies in the local dairy industry, is poised to benefit from the shift in consumer preferences towards fresh milk, on account of its superior taste and higher nutritional content relative to reconstituted milk. Farm Fresh’s extensive multi-channel distribution model allows for maximum penetration into different customer markets.

Additionally, the company promotes its products through the Farm Fresh Home Dealer network, extending its distribution beyond traditional retail channels, creating a significant competitive advantage over large multi-national companies and at the same time developing a group of more than 2,500 micro-entrepreneurs and sharing wealth with society. 

The company, which collaborates with tertiary scientific research firms to introduce further innovations to animal health and welfare, aligns its day-to-day operations with the prevailing standards for good agricultural practice, including guidelines from the World Organization for Animal Health and Good Animal Husbandry Practices (GAHP).

Farm Fresh has also adopted humane animal practices catered to maximize comfort and reduce stress in hot tropical climate. Farm Fresh’s farms in Malaysia are the first in Asia to receive the Certified Humane® Raised and Handled® certification, which means that the dairy products that comes from our farm meet the precise, objective standards for the humane treatment of farm animals. The company also has exclusive access to the Australian Friesian Sahiwal breed, a superior dairy breed that is ideally suited to the tropics.

Farm Fresh remains firmly committed to eschewing preservatives and artificial colorings across its full product line, with its ethos of using fresh milk instead of powder-based formulations. Furthermore, the company has developed complementary dairy products, such as plant-based milk, without compromising on its nutritional promises and commitments. In addition, farms and production facilities have been accredited by myGAP (Malaysian Good Agricultural Practices), GMP (The Good Manufacturing Practices) and HACCP (The Hazard Analysis Critical Control Points).

The company has managed to keep staff turnover low by investing heavily in its human capital. To this end, Farm Fresh has adopted work safety practices that include hazard identification, risk assessment and risk control procedures.