“Sustainability should be at the start of every venture, not at its end,”
Pollux Properti Indonesia, a property group based in Indonesia with offices in the region, including Singapore, is headed by its Chief Executive Officer Nico Purnomo Po. The company focuses on property development exclusively, with approximately more than 1,000 employees powering its operations at headquarters and regionally. Its aim is to inspire better living through quality developments.
Nico, aged 35 years old, is responsible for the management and operation of the Group as well as implementing the Group’s strategies and policies. He holds a Bachelor’s degree in Computing from the National University of Singapore as well as an honorary doctorate in business administration bestowed on him by the American University of Washington in 2011.
Though he says that he did not have role models whilst growing up, he believes that formal education has helped him to develop a module and implementation system which assists him in helming his organisation effectively.
When asked what factors he considers to be important in measuring success other than doing well financially, Po reveals that having great family relationships and exercising and maintaining a sense of social responsibility in helping the less fortunate, were his personal parameters. His commitment to social responsibility is entrenched as part of the corporate philosophy, where he feels the company has a responsibility to share its success with the community, in addition to sustaining a robust business for investors. “Sustainability should be at the start of every venture, not at its end,” he affirms.
One component of leadership that sets him apart from other entrepreneurs and leaders includes his willingness to allow individuals to develop themselves based on their unique strengths. This freedom and space to allow individuality results in creativity developing naturally as well as providing the opportunity for a person’s innate talent to grow organically.
It is in part due to this that his leadership has gained recognition from the industry and from his contemporaries. For two consecutive years, in 2010 and 2011, Nico was awarded the Successful Entrepreneur Award. He also received the Excellence Leadership Award at the 10th Asia Pacific International Entrepreneur Award 2011, and was named 2011/2012 Asia Pacific Top CEO.
While his ambition and drive have defined his desire to be a regional developer ten years from now, Nico does take time off to indulge in his favourite hobby, which is sports. This would be a welcome respite from his typical workday which sees him chairing and attending meetings from breakfast through to lunch and dinner.
As the head of a company that actively engages in developing upmarket real estate projects, Nico has this advice for anyone – especially young people who are contemplating entrepreneurship and wanting to start their own business -and that is, “Jump in and get your hands dirty. Pray a lot.”
Clearly the entrepreneur has had his fair share of challenges as he admits that the industry is a very competitive business. However he says with pride that the Pollux Group is the pioneer for lifestyle mixed use property development in Indonesia.
What sets the group apart from other contemporary developers is the creativity of the product. Nico says this unique selling proposition must deliver “a lifestyle suitable for the customers and must enrich their day to day living.”
The Group has had its share of successes and awards in marketing to their target clients of young families and individuals who have established themselves in life. It is for these clients that the company recognises the need to provide homes in the region that provide a certain level of quality of life, an intent encapsulated in their mission statement.
There are several milestones and achievements by the company that have made its Chief Executive Officer especially proud. Pollux Property units have zero defects during apartment handover and the Group can boast of having one of the most number of integrated developments in Indonesia. The company also prides itself on its track record of customer service that extends beyond the handover of apartments.
It is this customer service that is not only their achievement and what sets them apart but also one of their biggest challenges. Nico admits that customer requirements and their meticulous attention to detail in each area of development is one of the most challenging areas of the property business. Ultimately however, it is these very challenges that has helped him build his character as a leader. It is the company’s inherent passion for details, however, that distinguishes it from its competitors. As an example, the company is committed to finding the best materials for a client’s dream home. “We want to make moving in a pleasure, and living as leisurely as possible. That’s why we call it a home, that’s the way living is meant to be.”
This philosophy and approach to providing the best environment also extends to the workplace. “The company is fast, dynamic and full of vigour” says Nico.
The Group is credited with building properties with discernible style and with luxury permeating its offerings and designs. The portfolio is not restricted to residential properties; the group envisions and develops commercial properties, too. Working with architects, leading interior designers and suppliers of the best fittings, Pollux Property has excellence at the heart of its corporate philosophy, a characteristic they hope will be reflected in every nook and cranny of the homes and offices they build.
This formula for success coupled with clear conviction in its mission has earned Pollux Property awards and recognition. The company was awarded the Diamond Eye Award for Quality Commitment and Excellence by OMAC, the Otherways Association Management Club in Paris. The award was bestowed in recognition of the company, like all other award recipients before them, which has distinguished itself in the field of quality and excellence.
Pollux Property is currently developing projects with gross development value of over USD 3 billion. Some of the Group’s key developments include the Chadstone Cikarang in West Java, Indonesia, where there is a myriad of shopping, dining and social hotspots all contained within the sanctuary comprising over 4,000 city apartments, -hotel and a retail mall. Expected to be completed in 2018.
In Central Java the Pollux Group is credited with the creation of the Paragon Shopping Centre which occupies over 120,000 square metres of floor space while in 2017, the Group will add the completion of the Louis Kienne, a luxury condotel in a prime area of Semarang, to their growing and impressive portfolio of constructed luxurious lifestyles. Some of the other glittering landmarks of the Pollux Group’s vision and hard work can be seen in the 60 stories World Capital Tower, and at 38 stories Noble House in Jakarta, which is distinguished for its vertical garden and for having the latest in green building technology incorporated into its design and construction. Other key developments in Singapore include Pavilion Square, Garden Park residences and the Berkeley residences.
At Pollux, from Batam to Jakarta to Singapore, implementing and sustaining quality principles are at the heart of all its processes. This award provides recognition of Pollux’s dedication to quality assurance for its products and services.
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