Dr. Chairat strives to be a “Man of Value” rather than a man of success. He believes that every implementation plan must provide benefits and create value to the Samitivej and Bangkok Nursing Home (BNH) Group of Hospitals’ stakeholders. In fact, his long-term goal is to implement a new corporate culture called “Agile Organization of Value”. In the “Agile Organization of Value”, employees are always a step ahead of any potential change while creating value to customers by helping them prevent illness through early detection, disease screening and preventive medicine. By doing so, he hopes to reduce healthcare costs in Thailand, which will benefit society at large.

Being in the service industry, Dr. Chairat puts high value on his people. By matching the right people to the right task, he effectively gives them job satisfaction. He also inspires them to work effectively in order to have a good balance of work and personal life. In doing these, he keeps his people happy and productive, which in turn, lead to success and sustainable growth for his company.