He succeeded in doing this through innovation, by researching, investing and introducing the conveyor-belt sushi system or kaiten-zushi. Today, Sakae Sushi has newer innovations such as sushi-making robots and portable conveyor belts for private dining events.

The astute businessman that he is, Foo is as passionate about branding as he is about cost savings. He believes that branding is not just about the product. He is insistent that branding also has to communicate with the soul and engage with people, both customers and staff. Behind every product, people still run the show. Foo believes that there are companies that offer good products, but fail to thrive due to dissatisfied staff who represent the company poorly, thus affecting people’s impression of the product. On the other hand, staff who are treated well automatically become a company’s brand advocators and supporters.

To Foo, it is imperative that life and business have meaning. In keeping with that belief, he infused meaning into the Sakae logo, where all parts of the logo symbolize his vision for the company. The eyes of the frog provide direction to Sakae with foresight, the smile represents smiling, good service, and the body and legs resemble gold ingots which signify prosperity. Together, all parts of the frog represent a united team of Sakae management and staff, working as one to bring the company forward. Fittingly, the name Sakae in Japanese means ‘development.’

In helping to prepare the next generation of entrepreneurs, Foo challenges them to think about the role they want to play on the world stage. He believes that every young business person should seek answers to questions such as “What do you see yourself doing? What are your interests?” He believes it is good to plan and work towards goals early, even if a young entrepreneur is not sure of what he or she wants. Life is, after all, a continuous journey of self-discovery.

Finally, being the opportunistic entrepreneur who plans and looks forward to achieving a goal and providing a solution, Foo has said that he would one day like to expand operations into North Korea, because of the potential for effective monopoly in the region.