Vietnam’s first media and communications agency is building a world-class digital economy.
Dinh Ba Thanh is pioneering Vietnam’s Media and Entertainment industry and is the Founder, Chairman & CEO of the first and largest Media Entertainment Technology Group in the country.
Founded in 1994 by Dinh Ba Thanh, DatVietVAC Group Holdings has the distinction of being the first media and communications agency in Vietnam. DatViet VAC currently maintains its position as the largest and only vertically-integrated media entertainment technology group in Vietnam, centred on a mission to transform the way we think about media, communication and entertainment.
In 2017, the Group ranked first in the Media and Telecom industry and eleventh Overall in Vietnam’s fastest growing companies list – FAST500. With the largest chunk of the national market share, DatVietVAC continues to invest in new businesses to build a world-class digital culture economy to complement its three core business pillars. The first of these is communication services, which connect brands to audiences with creative initiatives, brand architects, strategic media planning and buying, and advertising technology for next-level digital media targeting. The second is content provision. DatVietVAC holds the largest independent content library, creating, acquiring, and distributing International and Vietnamese content via multiple platforms. The Group also manages the country’s largest portfolios of influencers, creators, key opinion leaders (KOL) and celebrities. The third pillar is media ownership, which includes a network of TV channels, social media platforms with a video-enabled social network, and over-the-top (OTT) video streaming.
Everyone is an influencer with their own cultural currency. The power of DatVietVAC Entertainment Technology is to create a borderless world and democratise its cultural wealth.
DatVietVAC is always innovating and matching the rapid advances in media entertainment technology. The Group invests heavily in digital transformation in every sector, including value proposition, people, processes, and technologies. These stand at the heart of their business.
The Group is spearheaded by Dinh Ba Thanh with a purpose to create a Media Entertainment Technology Ecosystem that connects an audience in its hundreds of millions. Success is already emerging: the majority of YouTube’s top 10 trending entertainment content in the country are from DatVietVAC.
DatVietVAC is a robust network, offering transmedia solutions through an intricate multimedia platform. The Group provides best-in-class results for both on- and off-line media campaigns, and its success at retaining old clients and attracting new ones comes from utilising advanced analytics and data science to targeted strategies and optimum results.
“First Home” is DatVietVAC’s motto. The Group has built a dynamic working environment for its staff, with an open food canteen and in-house yoga classes, fostering more creative energy and a stronger bond among its staff. Additionally, the Group offers a wide range of world-class learning and development programmes.
It is Dinh Ba Thanh’s belief that success goes beyond business achievements; giving back to the community has always been an integral part of his philosophy. He is the founding patron of the Nam Phuong Foundation, which raises funds to build bridges in remote communities. The Foundation’s work connects communities, improving access to schools, hospitals and businesses in areas where it is most needed.
As DatVietVAC advances on its growth journey, Dinh Ba Thanh has set a goal: by 2020 the Group will be Vietnam’s unicorn, continuing to create impact by sustaining its focus on creating a difference in the communities that it serves.
The Group will continue to champion sustainability and CSR as a core part of its business philosophy, while balancing the interests of the people, the planet, and profit.
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