Serial System credits its market leadership to a three-pronged growth strategy approach that involves increasing revenue by expanding its portfolio of products, improving internal and operational efficiencies by focusing on supply chain management and business intelligence, and enhancing its presence by penetrating deeper in existing markets and expanding into new markets to widen its geographical reach.

Serial System endeavours to boost demand for its electronic components and to stay relevant by adding value to these products through design and other initiatives. This has positioned the company to be an integral part of the supply chain, where it is able to bridge the gap between suppliers and manufacturers while shortening their time to market.

The company constantly seeks to add value to its customers and move up the value chain by offering comprehensive solutions such as complete modules, comprising of both hardware and software. It recently acquired two design houses that focus on the high-growth automotive and surveillance industries.

Serial System has a diverse range of customers from industries such as consumer electronics, household appliances, industrial manufacturing, telecommunications, electronic manufacturing services, automotive and medical. Its major suppliers include Texas Instruments, ON Semiconductor, Avago Technologies, TE Connectivity, Advanced Micro Devices and OSRAM Opto Semiconductors.

The semiconductor industry will continue to grow as it is driven by the demand for smart phones as well as a proliferation of wireless applications, together with an increase in the amount of sensors being embedded in cars, homes and wearable devices. Against this backdrop, chipmakers are increasingly turning to well-established distributors with a strong network, like Serial System, to reach out to manufacturers across Asia.

Despite being in a very competitive industry, Serial System continues to outperform the market through its extensive distribution network and state-of-the-art technological systems. Through its internal forecasting system the company is able to place accurate supply requests. Coupled with its Electronic Data Interchange, which facilitates information flow between suppliers and customers, Serial System is able to shorten their time to market. Service and quality are also characteristics which enable Serial System to stand out from other established companies.