Overcoming the early obstacles and challenges, such of minimal resources and market penetration, Cherry Mobile now stands as the number one smartphone brand in 2017 in the Philippines, according to the International Data Corporation (IDC). The company also embarked on expanding into several key markets, widening its distribution network into Thailand and Papua New Guinea.
In 2015, Cherry Mobile has launched its own network service – Cherry Prepaid – in partnership with telecommunications giant, Globe Telecom. The company also expanded their operations to include a camera testing lab to test the quality of their phones; making them the only local brand with this capability. And just recently, Cherry Mobile ventured into another innovation through its CherryRoam, a pocket travel WiFi device with affordable data packages. The factor of their success, according to Ngu, is their ability to tap into the pulse of the market, and to give customers what they truly want and need, while being adaptable to the changes in the mobile tech industry.