Bundit (Kenny) Jiamanukoonkit does not believe that everyone is born a leader. “If you believe in consciousness and sub-consciousness, you will know that leadership traits can be embedded in a person if he/she has discipline to control his consciousness and sub-consciousness. If one can see the value and the trade-off of the hardship, one can put effort and discipline into building leadership behavior,” says the affable CEO.
Bangkok-born Kenny heads a business considered one of the most competitive industries in Thailand, with more than 70 insurers in both life
and non-life insurance. In a highly segmented market, Generali Life Assurance aspires to be their customers’ Lifetime Partner, covering them through all life stages and needs. The company has made good on its promise, as it is one of the top players in the market, and the most preferred insurer by hospitals. Additionally Generali boasts one of the largest hospital networks, with global employee benefit clients such as Nestle, Coca Cola, Adidas, KPMG, Microsoft, and DHL. Generali’s app, Gen365 is the number one insurance business app in Thailand, with over 230,000 members and more than 6,000 new members per month.