Corporate social responsibility (CSR) is a Brigada priority, and enshrined in its corporate core values as “we express gratitude and reach out to others.” Its radio stations periodically initiate community outreach programs in their locality, embarking on activities that fall on what the company calls Four Hearts of Service. The company does this not just because of the religiosity of its founder, but on the conviction that the company exists because it is of service to people. Aside from regular company outreach programs, the Group also extends goodwill and care for the markets it operates in by running feeding programs, construct restrooms in public schools, and supplying school supplies for needy students. It also donates furniture to public schools in need, and run medical and dental outreach programs with free medicines. It is also possibly the only commercial entity to place bloodletting programs, swine dispersal programs and mortuary assistance in its list of CSR initiative.