“Dayanan’s family once found themselves homeless during the days of struggling to survive. This partly shaped her desire to provide affordable housing for Filipinos.”
The founder of Contempo Property Holdings Inc (CPHI), Beverly Morales Dayanan, has rightfully earned her place in the real estate industry as not only a provider of public, affordable horizontal and vertical property projects, but also as the head of an organisation that is respected and trusted.
Dayanan, was astute in identifying the gaps in the housing market in the Philippines. Her Cebu City-based company, founded in 2012, undertakes projects that address the mid-end market gap in the Cebu area while addressing housing concerns in the Philippines where over five million homes still need to be built.
Contempo Property Holdings is credited with projects in the Bamboo Bay Community and Sunberry Homes in Mactan, while future projects are planned for Davao, Bacolod and Cagayan de Oro. These projects – past and present – have helped provide employment to 500 people through labour and support services.
Being a new entrant, CPHI has achieved much in the competitive arena that is the real estate and construction industry. Dayanan, however, iterates that it is the company’s stellar achievements – quality foundations and construction in the homes they build, affordable pricing strategies, flexible payment structures and avenues for their mixed clientele and buyers base – that have helped her steer the company to recognition.
Creating value for the community is what CPHI does well, but their milestones are equally impressive. For example, since its public launch, the units of Bamboo Bay Tower One were sold out in six months. The company is also the proud recipient of several awards that have been bestowed for exemplary management and quality work.
Dayanan, a graduate of Political Science from the University of San Carlos in Cebu City, believes formal education is a good tool for a person who is considering starting or running a business so that they will be guided properly by business principles. “Theories and practice go hand in hand if you wish to steer your ship in the right direction,” she says.
A child of humble beginnings, Dayanan’s family once found themselves homeless during the days of struggling to survive, and so, because she has succeeded in raising herself out of the poverty cycle, she cites her parents as her role models first and foremost. They are the ones she credits for having taught her the key values of faith, hard work and resilience. Her beginnings also partly shaped her desire to provide affordable housing for Filipinos. That personal goal has shaped her mantra and has become part of the company’s backbone, founding philosophy and daily motivation.
She is equally inspired by business leaders such as Jack Ma and Bill Gates, not just for the successes they have achieved, but also for the way they have transformed the world. As generous and kind-hearted individuals, these men inspire her continually with their spirit as well as their management capabilities.
Financial success is not the only determining aspect of success for her. For Dayanan, being creative, having resilience, motivation, self-confidence, strong work ethics and perseverance all form part of the landscape of success. She considers good communication a key characteristic of successful leaders, as well as the ability to learn from the past, having a sense of balance and cultivating a sense of personal responsibility.
Dayanan is not fazed by her position as a woman in a male-dominated industry, for she believes that female leaders have a unique way of handling things and achieving goals, and her litany of success is concrete proof of this.
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