The company believes that its differentiation lies in products that are more efficient and cost-effective. Asta Chemicals prides itself on exceeding customer expectations in terms of efficiency, cost effectiveness, and technological inputs, establishing a dedicated in-house R&D team which focuses on tailor-making solutions for their clients.

Asta Chemicals cultivates close relationships with its customers via personalised technical service, which is key to understanding customer needs and being able to react to changes in market demands almost instantly.

To ensure its business weathers the storms of change and possible economic downturns of the future, Asta Chemicals has set in place a diversification strategy which sees it offering its products to as wide a range of industries as possible. Steps have also been taken to aggressively promote its products in export markets.

Diversification of products and cost-reduction will also give Asta Chemicals a competitive edge over its competitors. Continued investment in R&D will also support its strategy of continuous product improvement. Expansion into neighboring countries like Myanmar, Vietnam and Thailand are also on the cards.