Popular leadership belief at Asta Chemicals has it that any company can succeed as long as its management is focused on the tasks at hand, with a deep understanding of the market that they are operating in, and a business strategy which adapts to individual markets.
Most crucial in the next five years of operations is product development and improvement via unceasing R&D. Other factors include cash flow management, human development and management and lean management of resources. Leadership with integrity, strong ethics and environmentally sound operations will also have an impact on the company’s growth and sustainability.
As a leading SME, Asta Chemicals wants it to be known that when customers choose to work with them, they are partnering with a company that is not only focused on delivering value, but who believes in doing it in a safe, ethical and environmentally responsible manner.
“Asta Chemicals keeps its finger on the pulse of market demands by cultivating close relationships with its customers via personalised technical service, which is key to understanding customer needs and being able to react to changes in market demands almost instantly.”
MILESTONES
1996: Construction and commissioning of the
