This is noteworthy given the various challenges in the industry. As the management reveals, in every industry there are obstacles – some routine, some unpredictable – but some of the more pressing challenges include market saturation, monopolisation, volatility and security and threats. The scope of the Sri Lankan ICT industry is small and the emergence of new systems integration companies are leading to market saturation. At the other end of the spectrum are the key players who hold on more steadfastly to their market position and share in the face of emerging players; monopolisation in the face of market saturation. And the IT industry is, by nature, volatile. Changes and product development move rapidly. On a macro scale, the company is acutely aware that mergers of giant multinational organisations pose a challenge, as these mergers have a direct impact on the distributors and their immediate partnering companies. Small and medium enterprises are also often at the mercy of currency fluctuations and legislative changes in the market.

This is where the company differentiates itself in its service, as well as its readiness and responsiveness to market changes. The company’s mission is to provide quality service that exceeds the expectations of customers, coupled with flexibility and reliability.