AP Thailand Public Company Limited is Thailand’s leading property developer, catering to different needs and urban lifestyles. It offers 15 sub-brands of condominiums, townhomes, single detached houses, and home offices. The company has been listed on the Thailand Stock Exchange since 1994, and is one of the top three developers in terms of pre-sales, achieving a record of over 41 billion baht in 2017. It has over 200 projects under its name, and has registered a total revenue of 113.5 billion baht (equivalent to 3.546 billion USD) over FY2013-2017.
This industry leader has pulled ahead of the game and has been leaving significant footprints on the property development landscape by pioneering ‘living innovation’. AP Thailand has continuously introduced designs that have revolutionised the industry, such as the development of ‘Baan Klang Krung Thonglor’, which was the pioneer of the luxury townhome segment. Their design innovations include double access bathrooms, sky kitchens and ‘multiverse layouts’, which create unique living experiences.
AP Thailand’s vision is to be Thailand’s most responsive creator of properties. The company has its own internal innovation department called D-Space, which extracts consumers’ insights and unmet needs, and develops into innovation that is relevant and truly improves residents’ quality of life. This process is done in tandem with different experts to develop valuable innovation designs, whilst employing new knowledge and technology to their processes. With an international partnership with Mitsubishi Real Estate Group, the company also applies global quality standards of property management through several joint venture projects.
AP Thailand has been able to remain competitive due to three factors. Firstly, its profound understanding and meeting of consumers’ needs and desires have abled the company to distinctly differentiate themselves from competitors. Secondly, strategic location development ensures that all their projects are centrally located in the choicest locality, with convenience and access to transportation, infrastructure, educational institutions, amenities, health services, public parks, gyms and other community facilities.
Thirdly, their profound understanding of space design and being able to apply it to positively impact domestic living weighs strongly in the company’s favour. AP integrates urban lifestyle with clever space design, employing concepts such as space maximization which stresses on functionality with zero waste of space; space privacy, where design come with areas for privacy and tranquility; and space connect, which creates spaces for families to connect. This design premise also spills over to their design of community spaces.
AP Thailand recently set a new benchmark in property development by being the first developer to use AI BIM (Artificial Intelligence Building Information Modeling) in its total process from design and visualization, scheduling, cost controlling, energy analysis, and facility management.
The company’s mission statement is to provide the best quality of life to their residents. This not only applies to their products, but to their after-sales services, such as providing comprehensive living solutions through maintenance, property management, and brokerage services. This mission statement is deeply integrated into the organisation’s culture and employees’ mindset. For this reason, AP Thailand believes in investing heavily in human resource development.
In 2015, AP Thailand launched the AP Academy, the country’s first training institute to grow skills of real estate sector professionals. Its objective is to create high quality and creative human resources for the local property sector, and for society. In addition, the academy’s mission is to inspire and broaden the perspectives of Thai students, the media and the general public towards innovative and effective design and living space management through public symposiums and open house programmes.
AP Thailand has gained recognition for its accountability to its stakeholders. They have been acknowledged for best practices in Finance, and have received awards from the Stock Exchange of Thailand in 2015. The company was also recognised for excellent governance by the Thai Institute of Directors, and received a 100 percent AGM score from Thai Investor Associations.
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