Animation Vertigo Asia, Inc. stops at nothing when delivering.
Animation Vertigo, Inc. (AV) was established by Marla Rausch in 2004 in Southern California. AV has set the standard in motion capture outsourcing, exceeding expectations for its video game, television and film clients. In the highly demanding animation and entertainment industries, industry leaders started looking outside the United States for production help for a more viable and competitive support option. Animation Vertigo Asia, Inc. (AVA) was established in 2008 and registered in Philippines in response to the growth of the motion capture animation industry and in support of the expansion of AV. AVA is in the business process outsourcing (BPO) industry providing motion capture animation post-production services.
According to Mordor Intelligence, the global 3D motion capture market was valued at USD145.53 million in 2019, with the demand rising due to the preference towards high-quality animation in film, television and video games. Motion capture is used in military, entertainment, sports and medical applications, although AVA’s clients are mostly in the entertainment industry, with some medical applications.
To remain at the top of its game and serve its clients from all over the world, AVA’s services are available 24 hours for six days. Due to its experience and expertise, AVA is able to provide solutions to its clients to help them be more cost-effective and efficient. Its clients know that they have access to experts when they cannot increase their workforce due to sudden increase in projects or if they need to offload more time-heavy work. This type of access is essential and necessary in the entertainment industry which often has big demands but tight budgets.
In its industry, AVA faces constant challenges in regards to the changes in technology, the expense of the software and hardware requirements, and irregular workload due to the fluctuating demands of clients. AVA’s advantage is its ability to successfully address the manpower issue. Instead of hiring too many employees who may end up without much work during downtime, AVA provided their animators with skills training in multiple animation skills to allow them to move from one project to another, using different services. The training also includes talks by field experts about the changes in technology and ways to take those on. By creating an ecology that feeds itself and grows, AVA is able to change, grow and better develop its services to meet the market demand.
AVA prides itself in having a good relationship with the movers and shakers in the industry. From them, AVA knows what technology trends are coming up, what changes to expect and where to shift focus. While technology changes quickly, users take a little more time to adapt to it. Therefore, AVA is able to create the necessary workflow to build on the technology. Close relationships with its clients, who are leaders in their field as well, is very helpful in determining the direction that AVA should focus on and build upon.
As the only company in the Philippines that successfully offers motion capture services, AVA has begun looking into growing the industry in the Philippines by working with universities and schools to further develop the Philippines’ 3D animation industry. This will provide its personnel the opportunity to speak, teach and/or train in various venues, grow its workforce with personnel who will be ready for production, and create more opportunity for growth. In fact, AVA is venturing into creating its own IP and entertainment content. AVA expects to expand into the education/training industry, service and IP development within the next ten years.
“For more than sixteen years, Animation Vertigo has leveraged the expertise and skills of leaders in motion capture to produce high quality output with the fastest turnaround time possible. This ensures quality and speed, scalability and cost savings in an industry known for tight timelines but not always expansive budgets.”
Shanggari Balakrishnan, Chief Executive Officer of MORS Group.
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