AIM Global believes its competitive strengths include market credibility, innovative products, its payout system and its strong global expansion. Adapting the Blue Ocean Strategy, the company has been known to create industry firsts with its products, thus giving the company an advantage over its competitors. Understanding the needs of the market is essential in product development and packaging, so while most international MLM companies distribute in bulk packaging, AIM Global sells products that suit the needs of the Filipino market.
In order to stay relevant in all its markets, the company has learned to cater to the growing niche market of millennials, while heavily utilizing social media as a key communications tool to sustain brand presence, promote products and engage more interactively.
As an outstanding corporate citizen, AIM Global has received a citation from the Bureau of Internal Revenue as a top contributor in 2015. The company has also
been an active blood donation partner with the Philippines National Red Cross since 2010.
Since 2008 AIM Global has visited orphanages and senior homes, held medical missions and distributed essentials to impoverished and calamity-stricken communities in far-flung areas in the Philippines. The company also partnered with international organization Operation Smile in 2015 and supported a series of surgical missions where volunteer doctors operated on cleft palate patients.
The company has conducted outreach programs in several countries in Africa since 2015. In Lagos, Nigeria, school supplies, bags of nutritional food, rice and toys were distributed to 1,000 primary and secondary students from Tokunbu Ali Primary and Secondary School on September 15, 2015 and Opebi Primary School in October 12, 2016 respectively. The Foundation also conducted outreach programs in Uganda and Kenya in 2018.